The OZ-IA 07 confernece in Sydney, Australia kicked off at the early hour of 8:15am today with an interesting talk by the IA, Elizabeth Pek, and Designer Andrew Coffee about the recent re-design of Faifax Media's marquee publications smh.com.au and the age.com.au.
They looked at the business and user-centric drivers for the re-design and outlined the challenges and conflicting requirements for different reader personas. An excellent and refressing talk.
